STAR Plus is India's most watched and #1 Hindi language based general
entertainment television channel. The channel is part of the STAR TV network's bouquet of channels. STAR Plus' programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000. The channel has been India's No. 1 cable channel for the last seven years, reaching more than 50 million viewers every week.